What are the trends of food packaging design in the future

Four trends in the future design of food packaging in a tank plant

As the saying goes, "a man depends on his clothes and a Buddha depends on gold." good packaging usually plays a plus. Food is not an exception, although the package is now launched and opposed to excessive packaging, but the generous, exquisite, conceived packaging planning is still a key effect in the promotion of food. In order to follow the rapid pace of global consumers' need to change, packaging manufacturers are always sticking to the opposite sex, so what will the packaging innovation skill be in the future?

The constant changes in consumer habits have promoted the advanced skills to provide sufficient conditions for packaging companies to insist on innovation. Analyzing and exploring the future development trend of packaging can be seen from the following four aspects.

Traditional characteristics

The London Olympic Games in 2012, the wedding ceremony of Prince William and Kate Meader in England, and the crown coronation of the queen, all of which have made the whole world feel the patriotism and pride of the British people. Subsequently, the British packaging profession has also changed accordingly, the product in the packaging planning more and more attention to the performance of the traditional characteristics and nostalgia planning concept, because the old brand can show the British sense of prudence.

Obsolete product packaging not only plays an important role in the trend, but also gives people a sense of reliability. On the basis of this, many brands and products can make consumers' eyeballs more simply, because they know that they can be trusted by the masses, and the package happens to be able to deliver this key message.

Characteristic packaging

At that time, the digital printing and packaging skills were more and more recognized by the shopping mall, and the short print products were emerging in an endless stream. The characteristic packaging print has now become one of the useful things that brand merchants used to attract customers. The world-famous beverage company Coca-Cola has now put it into practice. It has expanded the market share through the label printing characteristic of different packaging bottles, greatly improved the influence of the company brand, and obtained the high recognition of the market. What needs to be emphasized is that Coca-Cola is just a beginning. Now many brands in the market are beginning to provide personalized packaging for consumers. Vodka, for example, chooses 4 million common feature plans for wine labels, making them the consumers' favorite.

Brand suppliers began to influence Progressive Corp through the Internet and the media. Consumers know more about private customization than before. For example, the Heinz ketchup, which is particularly popular on American Facebook, is very popular with its own name. The factor is that you can give it to your friend and lover as a gift. Together, the progress of technology makes the product concept more lucrative and cheaper, and the packaging of characteristic packaging shows the vitality of packaging industry.

Packing and packing

In order to succeed in shopping malls, brands need to understand the potential needs of consumers. For example, shortcut packaging is suitable for consumers on the road because they have no time to open large complex boxes. New and fast packaging, such as soft flat packing, can squeeze jam into different people. This is a very successful case.

Similarly, the same packaging can be included in the packaging of the beloved, the main point is to open the way concise. In addition, the product packaging can also be completed to assist consumers in the absence of amount of information in the case of the detailed quantity, which makes the product packaging look more and more beloved.

Conceive packaging

For brand dealers, a good package is ultimately intended to win the attention of consumers at the first moment in the supermarket shelves, promoting their final purchase, that is, the so-called love at first sight. In order to arrive at this intention, it is necessary for brands to pass on the commonality of products when they advertise. Budweiser has made great success in distinguishing product packaging. The latest beer packaging uses bow tie shape to grab eyeballs. Champagne champagne from France's Tay Ting Chateau is also packaged in different color bottles, and is popular in the market.

Many brands' products can be different from others because they convey the concept of WYSIWYG. In the same way, some wine brands choose to choose the old-fashioned planning concept to deliver reliable signals for consumers. Loyalty, simplicity and cleaning are important information that brand dealers want to deliver to their customers.

In addition, consumers also attach great importance to green environmental protection, so brands need to show environmental protection in product packaging. Brown data, regular packaging and simple planning fonts can make consumers think of environmental protection.

However, no matter how the packaging planning and conception are inseparable from the progress of skills. Nowadays, technological innovation has produced infinite impetus in the packaging profession. Heinz group and strong bow beer company are trying to convey positive energy to consumers in the packaging of products, showing soft light when opening the packaging. Although the packaging industry was trying to choose new skills at the time, there would still be something impossible to accomplish. For example, the packaging of products sold by online shops is hard to distinguish. It is always difficult for couriers to distinguish the difference between packages. If the brand can differentiate the packaged product from other suppliers, the result will be quite different.

These are the questions that the packaging will face and deal with in the future. How should we use these innovative skills to the detailed packaging in the end? It also needs to be explored in practice.